headsupwinloss







	Process Infrastructure Analytical Tools Diagnostic Tools






			3324 Highland Lane Fairfax, VA 22031 703-846-9922 office 703-280-2040 fax info@pineridgegroup.com

HEADS-UP™: PRGs Customized Win/Loss Analysis

Often companies do not have a clear or complete understanding of why they are winning or losing business. Customer and competitive information is frequently captured anecdotally from sales reports or communicated informally in the form of "war stories". Losses are often dismissed as the result of price.

The result? Corporations can develop competitive blind spots, missing opportunities to gain insight and improve performance from market experience. Blind spots can hurt company sales, profitability and overall competitiveness.

The Solution is the Heads-Up(c) win/loss analytical model that provides a systematic, ongoing approach to detecting and correcting corporate near-sightedness. It will:

Provide a comprehensive approach to elicit, capture and learn from the candid assessment of your business prospects and customers.

Identify sales and marketing issues, based on customer or prospect perception, of your company's products or services and sales approach vs your own internal view.

Facilitate the continuous improvement of your company's business processes, service capabilities, market strategy and competitiveness.

Continually enable the voice of the customer to be integrated into sales and marketing strategies and processes as well as strategy development.

And our new relationship with Promere Software enables PRG to bring enhanced leveragability to these analyses.